India has been the focus of major commercial and image activities for the promotion of Brazilian leather in the last few years. It is a market that holds a significant growth potential, and that will soon welcome seven Brazilian companies to participate at India International Leather Fair (IILF). The event takes place in Chennai, between February 1st and 3rd, and is expected to generate US$ 10 million in business for Brazilian tanneries.
The Brazilian participation at IILF has the support from Brazilian Leather, project dedicated to promote leather exports and coordinated by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
In 2016 alone, India bought from Brazil 3,23 million square meters of hides. According to Rogério Cunha, from CICB’s Intelligence Department, the number represents an increase of 2,7% in comparison to 2015. “It’s a country with potential to buy even more from Brazil, specially finished leather, with more aggregate value”, says Cunha. India is the world’s second largest producer of leather footwear and clothes, having registered a relevant growth in skin imports in recent years. Brazilian participation in India’s import market, however, is of only 4% – a proof that there’s space for growth, highlights Cunha.
IILF has seen its number of visitors grow at every new edition – in January 2016, for example, the event gathered 12 thousand people, most of them looking for leather and other footwear related articles, as well as chemical products and equipments. More than 450 exhibitors from 25 different countries take part in India International Leather Fair every year.
See below the Brazilian companies that will participate at IILF with support from Brazilian Leather:
- Cortume Krumenauer
- Couros Bom Retiro – CBR
- Curtume Bannach
- Hason International
- JBS Couros
About Brazilian Leather - Dedicated to promote Brazilian leather in the international market, the project is coordinated by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The consolidation of local leather in foreign markets is strengthened by a series of strategic actions, such as the incentive to the participation of tanneries in the world’s major trade fairs and Business Missions focused on tightening relations between Brazilian suppliers and international buyers. For more information, please visit www.brazilianleather.com.br