Design na Pele first week of exhibition at Brazil S/A, in Milan, pleases leather professionals

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One of the most celebrated design events in Italy, this year Brazil S/A kept a special place for leather produced in Brazil. Since April 14th, leather sector’s most innovative project yet,  Design na Pele is being presented at the exhibition that takes place at Università Degli Studi Di Milano, in Milan. The exhibition at Brazil S/A inaugurates the project’s second edition, which runs under a central theme: ‘Escritas’ (Writings). This time, the twelve participating tanneries create their articles under one common theme, taking to leather Brazilian historical and cultural elements in order to tell our stories. Leather is no longer just leather. It takes an entire country with it.

In its first week of exhibition, Design na Pele has attracted visitors from the most diverse parts of the world, getting special attention from designers and fashion stylists from Brazil, Italy, France, Mexico, and Poland. In fact, during the first week of Brazil S/A the project welcomed a much celebrated visitor: contemporary design icon Philippe Starck, who, among other projects, left his mark on brands such as Pierre Cardin, Disform, Baleri, and Idée, and took the chance to see for himself the acclaimed Brazilian initiative.

Applauded by professionals from the segment, Design na Pele is part of Brazilian Leather – a sectoral project focused on the international promotion of leather produced in Brazil, coordinated by the Centre for the Brazilian Tanning Industry (CICB) in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency).

The project takes renowned designers inside Brazilian tanneries in order to challenge them to explore the endless possibilities of leather, as well as its creative capacity. Celebrated fashion stylist Ronaldo Fraga and Heloísa Crocco, one of the first artists to adventure in artisanal handicraft, are the names responsible for conducting Design na Pele.

Design na Pele will be on showat Università Degli Studi Di Milano until May 25th. Brazil S/A, by the way, takes place in addition to Expo Milano, the world’s most important trends and innovation exhibition.

These are the tanneries participating in Design na Pele ‘Escritas’:

AplicColour

Curtume Rusan*

Courovale

Couros Bom Retiro

Fuga Couros*

Curtume Krumenauer*

Indústria de Peles Minuano

Romeu Couros

Couroquimica*

Nova Kaeru*

JBS Couros

Curtume Moderno

*new on the project

About the designers who curate the project: 

Heloísa Crocco – She is one of the most celebrated names regarding the combination of crafts and design in Brazil. Heloísa Crocco was one of the first designers to adventure in artisanal handicraft, over 20 years ago. Crocco graduated in Design from the Federal University of Rio Grande do Sul (UFRGS), in 1970. She has been accumulating awards ever since, as well as participations in exhibitions and biennials in Germany, Austria, Hungary, USA, France, Mexico, Uruguai and Brazil. In Porto Alegre, Rio Grande do Sul, Heloísa manages Crocco Studio Design.

Ronaldo Fraga – A well known personality in Brazilian fashion, Ronaldo Fraga is a fashion designer whose collections are in constant dialogue with culture and sustainability. Born in Minas Gerais, his clothes are sold in two flagships located in Belo Horizonte and São Paulo, as well as in 30 other multi brand stores across Brazil.  He is a graduate of the Federal University of Minas Gerais (UFMG), who holds postgraduate degrees from New York’s Parsons The New School For Design and London’s Saint Martin’s School of Art. In 2008, Fraga was one of the 100 designers selected for the Brit Insurance – Design of the Year, an exhibition organized by the London Design Museum.