The next edition of the Leather Preview will showcase the genuine, luxurious, and irreplaceable look of leather. Hides were developed by 15 different Brazilian tanneries, revealing the unique look of new colors and textures with brushing and darkening effects. These leathers will soon be presented first hand at INSPIRAMAIS 2020_I's only Exhibition on Design and Innovation of Materials in Latin America, taking place January 15th and 16th, 2019, at the Pro Magno Events Center in São Paulo. The event is organized by the Centre for the Brazilian Tanning Industry (CICB), Assintecal, By Brasil Components and Chemicals and the Brazilian Leather Project, a partnership between the CICB and the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) to incentivize Brazil's leather exports.
This edition of the Leather Preview is 2020_II. As project coordinator Marnei Carminatti explains, Inspiramais visitors will be able to see the subtle and elegant wear from weather over time on exotic skins and cow leathers, which produces remarkable results. "Vegetable-tanned leathers or those that reproduce this appearance are fundamental for the collection, because they value natural textures" he adds. There is also a showing of the classics that brings sobriety to the color palate, in which the glow should be light and delicate- especially for nappa, suede, and nobuck.
In recent months the work developed for the Preview has been based on trends such as the search for balance, "which has become a mantra for creatives and consumers in the new millennium, in view of the desire for responsible consumption, time, and connection choices, which are essential in relation to products, "says Marnei. The Preview will also feature footwear made with the collection's leathers.
About Brazilian Leather - As a leather sector internationalization project, Brazilian Leather is conducted by the Centre for the Brazilian Tanning Industry(CICB) in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). There are numerous strategies for consolidating national leathers and hides in foreign markets - encouraging the participation of tanneries in the principle global trade fairs and business missions focused on closer relations between Brazilian suppliers and buyers from other countries are but two of them. More information at www.brazilianleather.com.br
Participating tanneries include:
Arte da Pele
Curtume Santa Croce
OCM Best Brasil