Integration, sharing, creative intelligence and technological innovation. Supported by these four concepts, essential for a company, project or nation’s sustainable development, Brasil Fashion System stands.
With the purpose of working connectedly, making the most of the business’s potential, Brazilian fashion industry gathered in a group. As a communicating tool between government and fashion-related production chains – from stylists and designers to leather, shoe, and textile producers -, Brasil Fashion System was officially announced during 2009 São Paulo Fashion Week, largest event in Brazilian fashion. Its main goal? To develop industry-stimulating projects, sharing and gathering information and experiences, looking for group solutions to common problems, encouraging unions and associations, and promoting competitive intelligence. In other words, “now we shall all speak the same language and stand for the same causes”, as was highlighted at the time by the Brazilian Stylists’ Association (ABEST), Amir Slama.
Besides ABEST, the BFS is comprised of Apex-Brasil (Brazilian Trade and Investment Promotion Agency), ABIT (Brazilian Textile and Clothing Industries Association), Abicalçados (Brazilian Association of the Shoemaking Industry), the Centre for the Brazilian Tanning Industry (CICB), the Brazilian Leather Components, Shoes, and Handcraft Association (Assintecal), and the Brazilian Institute of Gems and Precious Metals (IBGM).
As Rafael Cervone, an ABIT counselor, defines it, “the project represents the synergy between entities regarding strategies to promote the fashion industry and its image in Brazil and abroad”.
