Brazilian leather representatives bring great results from Business Mission to India


From the Business Mission to India, an initiative promoted to straighten commercial relations between leather suppliers from Brazil and Indian buyers, the four Brazilian companies that took part on it came back home with one and only certainty: they all want to be on the next mission to the country.

With a schedule that included the participation at India International Leather Fair (IILF), business rounds and technical visits, the Business Mission to India reached its goal: showing the Brazilian product to a market in full expansion, eager for high quality skins and hides. The ideia is that, after the first contact, both countries begin to effectively negotiate.

The Mission to India is one of the actions planned for Brazilian Leather, a project of commercial promotion coordinated by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

José Fernando Bello, executive presidente of CICB, believes that from the visit to India companies were able to realize the country’s buying potential. “The Indian market is highly promising and should be explored. I think that, through the mission, all executives were able to assimilate the opportunities”, says Bello. “Within the leather sector, the major strategy for 2015 is market diversification. India means exactly that. Therefore, we believe that a close relationship between the two countries can generate great results.”

Exports director at Curtume Cubatão Ltda, Ismael Naves is among those who realized India’s business dimension. Naves says he is “extremely satisfied” with the mission. “It exceeded our expectations. Our business perspective is just excellent. In the near future, we are expecting to ship around US$ 0,7 to US$ 1 million to India every month.”

Helena Kessler, director at Hop Ying Leatherex Exp. Rep. Ltda, holds similar expectations. By bringing together business possibilities generated at IILF and during business rounds with potential buyers, the company plans to reach US$ 1 million in exports to the country. “However, it is important to have in mind that in the exhibition specifically, buyers from several other countries also visited us. Therefore, we are also prospecting new business with China and Vietnam”, says Kessler.

Exports manager at Coming Ind. e Com. de Couros Ltda, Júlio Zanotto also reveals to having made good contacts with professionals from countries other than India. According to him, negotiations with representatives from Dubai and the Arab Emirates are among the highlights. “The mission definitely provided positive and strong relations with new clients”, says Zanotto.

For Valmir Grassi da Silva, from JBS Couros, the Business Mission to India came at an ideal moment. “The Indian market is growing vastly and needs the support regarding leather suppling.”

See below images from the Business Mission to India.

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