Some of the decisions that may have the most significant impact on the leather sector worldwide this year are made at APLF Leather. With the last in-person edition being in 2019, it is now back in this format. From March 30 to April 1, it will take place in Dubai for the first time – a location where there are no quarantine restrictions – changing its stage, which had traditionally been for decades in Hong Kong. Business, knowledge, and relationships are the main agendas of this year’s event, in which 31 Brazilian companies will participate, exhibiting leathers with the support of the Brazilian Leather project – an initiative of the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). There will also be an official and exclusive Brazilian Leather stand at the fair.
In total, there will be around 400 exhibitors of materials, chemicals and machinery from 29 countries, including Brazil. The expectation is that the Dubai edition of the event will receive 6,000 visitors, which should attract a new audience to APLF Leather – not only Asian buyers but also importers from Europe and Africa. "The work being done by the fair's organizers together with Expo Dubai and the Dubai Chamber of Commerce and Industry should boost the objectives of promoting leather and presenting opportunities to a new public in the sector," says José Fernando Bello, executive president of CICB.
The Brazilian Leather program started even before APLF Leather. Participating companies received a preparatory webinar that presented strategic data about the fair and its audience, along with information that may be helpful for business promotion. This webinar had the Ambassador of Brazil in Abu Dhabi, Fernando Igreja, and Sabrina Cenni, from ApexBrasil’s Middle East and North Africa office in Dubai, as special guests. Both should visit APLF Leather and the Brazilian pavilion at the fair.
According to Rogério Cunha, from CICB's Trade Intelligence, APLF 2022 should guide the leather market in the coming months: "This is a restart – in the largest global event in the sector. The in-person fairs are back in full force, and we will have a very interesting assessment of the year at APLF Leather." He and Letícia Luft, manager of the Brazilian Leather project, will be part of a series of meetings with other leather entities, talking about the country's sustainability and advocating important agendas in defense of Brazilian leather in the international market.
At APLF Leather, Brazil will also implement specific marketing and communication actions such as standardization of stands, banners between the fair's pavilions, and an exclusive space for Brazilian Leather at the Dubai World Trade Center, where the fair will take place. "At our stand, the leathers from the Preview do Couro collection (Leather Preview) will be exhibited. They are leathers from the tanneries that participated in Inspiramais and reinforce Brazil’s creative and sustainable aspects. They multiply our participation in the event," Letícia Luft remarked.
Brazilian Leather companies and locations at APLF Leather in Dubai:
A.Buhler - H2-J15-CICB
Alpha Leather - H2-H14-CICB
Avanti Leather - H2-H08-CICB
CBR Group - Couros Bom Retiro - H2-K07-CICB
CICB - Brazilian Leather - H2-K25-CICB
Classic Couros - H2-J06-CICB
CMC Leather - H2-H14-CICB
Coming Ind. Com. De Couros Ltda - H2-K01-CICB
Cortume Krumenauer S/A - H2-J02-CICB
Courovale - H2-J11-CICB
Couro & Arte - H2-H02-CICB
Curtume A.P. Muller Ltda - H2-K09-CICB
Curtume Cacique Ltda - H2-H12-CICB
Curtume Nimo Ltda - H2-H06-CICB
Curtume Partner - H2-K13-CICB
Curtume Santo Antonio - H2-H10-CICB
Curtume Sulino Ltda - H2-J08-CICB
Euro-America International Freight Forwarders - H2-J26-CICB
Fuga Couros SA - H2-J12-CICB
Gobba Leather - H2-K08 -CICB
H.Y. Leatherex - H2-J18-CICB
Industria de Peles Minuano Ltda - H2-K17-CICB
JBS Couros - H2-K10-CICB
Liderkoll Ltda - H2-J20-CICB
Luiz Fuga Ind Com de Couros Ltda - H2-K02 -CICB
Minerva Leather - H2-H18-CICB
Nova Kaeru Exotic Leather - H2-J05-CICB
Pacific Leather Imp. Exp. Ltda - H2-K15-CICB
Sud Leather - H2-J07-CICB
Union Leather - H2-J06-CICB
Viposa - H2-J01-CICB
Wellour Couros - H2-J16-CICB