Six tanneries from Brazil participated on a Business Mission in Vietnam next to representatives from the Centre for the Brazilian Tanning Industry (CICB). The Brazilian delegation visited six footwear and leather goods companies in Hanoi and Ho Chi Minh, as well as a series of local representative entities. The group also took part in the Shoes & Leather Vietnam trade fair, with exclusive stands and promotion. The activities are expected to generate around US$ 40 million in business, and had the support from Brazilian Leather, the sectoral project for the promotion of leather exports promoted by CICB and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The Mission’s agenda included a meeting with Lefaso (the entity responsible for organizing all actions within the footwear and leather goods industries in Vietnam), where growth plans for the country’s sector were presented. In the Ho Chi Minh Chamber of Commerce, the group of Brazilians were able to learn about investments on infrastructure and details regarding the construction of two industrial zones for leather production, with governmental investments on water supplying and waste treatment. The group was also welcomed in the residency of Brazilian Ambassador in Vietnam, Vitoria Alice Cleaver.
Besides its sales achievements, the Mission was important for establishing new relations between Brazilian companies and buyers from the country located in southeast Asia. According to executive president of CICB, José Fernando Bello, during all activities Brazilian entrepreneurs were kindly welcomed, with frequent compliments to leather produced in the country and “doors open” to learn about processes, products and closing business deals. “The increase of partnerships between the Brazilian leather industry and footwear and leather goods manufacturers in Vietnam is promising. The trade fair in which we participated brought extremely positive results for all Brazilian exhibitors, which confirms our predictions”, says Bello, emphasizing that every company established around 40 business contacts during the Mission.
In 2014, Brazilian leather exports do Vietnam had an increase of around 105% in volume and 85% in value, in comparison to the same period the year before.