Ninety fashion and furniture design pieces made of Brazilian leather are in Vietnam to be showcased at Shoes & Leather Vietnam, from 13th to 15th July, 2016. The collection is part of Design na Pele - Escritas (Design na Pele - Writings), project that brought together 12 Brazilian tanneries with fashion designer Ronaldo Fraga and artist Heloisa Crocco to develop a collection of unique leather articles.
Design na Pele’s coordination, as well as its exhibition in Vietnam, are part of Brazilian Leather, project dedicated to promote leather exports and coordinated by CICB (the Centre for the Brazilian Tanning Industry) in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
This is Design na Pele’s second edition. The collection to be showcased at the event in Ho Chi Minh once again highlights the Brazilian industry’s quality and creativity. Clothes, fashion accessories, furniture and décor pieces made of both bovine and special skins, they all combine design, art and experimentation. “Traditionally, the Design na Pele exhibition brings about very positive contacts and great repercussion for Brazil. This time, the collection will be at Shoes & Leather welcoming visitors, and some of the tanneries responsible for creating the articles will also be there presenting their products”, says executive president of CICB, José Fernando Bello.
Design na Pele was initiated in 2013 and is regarded worldwide as the most innovative project to be ever created within the leather sector. In its first two editions, Design na Pele took Ronaldo Fraga and Heloisa Crocco inside tanneries so they could discover and boost every company’s creative talent in order to create the innovative articles already seen in Milan, Hong Kong, Shanghai and São Paulo.
At Shoes & Leather Vietnam, the Design na Pele exhibition will be located in the main entrance, at stand L-14.
For more information, please visit: www.desinnapele.com.br.
About Brazilian Leather - Dedicated to promote Brazilian leather in the international market, the project is coordinated by the Centre for the Brazilian Tanning Industry (CICB) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The consolidation of local leather in foreign markets is strengthened by a series of strategic actions, such as the incentive to the participation of tanneries in the world’s major trade fairs and Business Missions focused on tightening relations between Brazilian suppliers and international buyers. For more information, please visit www.brazilianleather.com.br