Brazil was one of the main focus in the latest edition of Le Cuir A Paris, the tailor-made design area for the leather and fur sector. The ten Brazilian companies that took place in the event that occurred recently, received in their stands some of the main buyers of leather, among stylists, designers, trend studios and fashion and design professionals from the most prestigious houses in the world.
The Brazilian participation in the event occurred with the support of the Brazilian Leather project - an initiative of the Centre for the Brazilian Tanning Industries (CICB) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
The hides and skins presented in this edition of Le Cuir were dedicated to the Autumn and Winter 2014-15 collections. Brazilian articles gained prominence in different areas of the fair. In the “Trends Gallery” - a noble space, where selected pieces carefully chosen by exhibitors are exposed - Brazil was represented with various pieces. National exhibitors also had special access in the event’s official divulgation material and in the curatorship selection.
The Leather Preview exhibition was another highlight of the Brazilian participation in the French show. Gathering hides specially developed with the trends for the Spring 2015, the show presented to designers, buyers and entrepreneurs the tendencies works and creation that should start soon. The Leather Preview has been shown to be a very successful project, generating new business and contacts for the tanneries participants, in addition to positive content within the specialised international media.