New York will soon bring together the main players in the developmental stage of fashion collections in the US: the country's major materials and designer suppliers and buyers from the major brands. This major meeting will take place at the Première Vision New York fair on July 18th and 19th, with the participation of three Brazilian tanneries. The tanneries will exhibit their hides with the support of Brazilian Leather, an export incentive project carried out by the Centre for Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
This is the first time that Romeu Couros will join exhibitors at Première Vision New York, although it already supplies its high-quality bovine skins to small customers in the United States. "We want to intensify our presence in this market within the next two years, so we chose Première Vision, which is focused on special items and reaches the major brands," says Rodrigo Saragiotto, company director. For him, a value-added strategy with products of excellent quality is the best way to grow in the North American market.
In addition to Rome Couros (booth A8), the Krumenauer Cortume (A2) and Soubach Special Leathers (A6) will participate in Première Vision. The Brazilian Leather project will also have an exclusive space (A10), where it will show off the skins of several Brazilian tanneries that participated in Leather Preview, a trend anticipation show. By presenting leather from several companies in its own booth, Brazilian Leather multiplies the country's participation in the fair.