The most recent edition of
the Brazilian Leather Webinar Series - Furniture and Sustainability, on
Thursday (15th), brought good prospects for the furniture and leather
segment. At the event, the Italian company Natuzzi announced a new
marketing approach, launching a specific line for the younger audience.
“We want leather to play a big role with this audience. We thought about
this project focusing on leather, the supply chain, communication,” said Cosimo
Bardi, global wholesale channel director at Natuzzi.
With a fluid conversation, the panelists yielded
important insights to everyone who works with leather, furniture,
fashion, and retail.
The next edition of the webinar will be
broadcast for free online on November 6th and will address themes related
to the automotive industry. More information coming soon. The Brazilian
Leather Webinar Series is held by the Centre for the Brazilian Tanning
Industry (CICB), with the support of the National Wildlife Federation (NWF), an
environmental conservation organization.
Here are some excerpts from Thursday's webinar.
Cosimo Bardi, Natuzzi:
We respect the pandemic moment a lot, it is a serious problem. On the other
hand, as a company, we are robust, with over 60 years of experience. We
are committed and dreamers and that is how we have been approaching this
difficult period. We will end this year with unbelievable numbers, and it
will be because of the three months after the beginning of the
confinement, June, July, and August, as well as September. In these
months, our numbers were unbelievable. Now, consumers have a slightly different
approach, they are not spending on travels and other activities. Above all,
they are discovering that we spend a lot of time at home and coming to the
conclusion that we deserve quality furniture, we deserve comfort. Next
year will be challenging, but we are planning for growth.
Andrea Cafiero, Natuzzi:
Many people think about the consumption habits of millennials. This audience
often enters our stores without buying. We know that their purchase
expectations are related to sustainability. We need to think about how to use
leather in innovative ways, satisfying people's desires and needs. Leather
remains a unique sensory experience. Premium consumers want products that
bring that kind of satisfaction.
Rodrigo Brenner, Furf Design Studio:
We cannot deal with sustainability and fight the evil army, which is pollution,
garbage, and other bad things, being shy. The industry is an incredible
ally for us to do good on a large scale. When we produce sustainable materials,
durable products that people will not discard, we are helping to create a
better world. Leather is a precious material, so when we treat it
with respect, we end up treating the world with respect, we treat the
world with more design, the world with more meaning.
Mateus Enzweiler, Grupo Minuano:
We strongly believe in the concept of sustainability, in its broad concept. It
is not only about environmental issues but also about social and economic
ones. It must be good for the whole society. And in difficult times like this,
in a pandemic, we need to look around and help in any way possible.