"Première Vision Paris has been our showcase halfway around the world from Rio de Janeiro. An opportunity to proudly show our products among some of the best tanneries and the biggest brands in the world. " These are the thoughts of Paulo Amaury Costa from the Nova Kaeru tannery regarding the company's recent participation in the Première Vision Paris fair, from February 13th to the 15th. Alongside the Rusan and OCM Best Brasil tanneries, Nova Kaeru presented Brazilian leathers at the event with the support of the Brazilian Leather Project- an initiative of the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) to encourage the growth of the country's leather sector in international commerce.
As Leticia Luft, manager of the Brazilian Leather Project explains, the three Brazilian tanneries' participation in Première Vision Paris united products with the purpose of the fair. "Our companies are recognized for high quality production and Première's public is interested precisely in this type of material, with a focus on the luxury market," she points out. In addition to the three tanneries from Brazil, the fair also had an institutional stand for Brazilian Leather, where the most recent Leather Preview collection was presented internationally for the first time (displaying hides from various Brazilian tanneries).
Leticia also highlights that Brazil's prominent participation in the previous edition of Première Vision Paris (in September with a Design na Pele exhibition right at the entrance of the fair, printed materials on the CSCB certification, and a special award given to one of Nova Kaeru's leathers) had repercussions in the recent February edition. New contacts and clients interested in getting to know the projects in more depth were but two of the positive results.