The circuit of European fairs dedicated to fashion collection materials will soon commence with Première Vision Paris, from February 13th to the 15th. Leathers from three Brazilian companies will be on display with the support of the Brazilian Leather Project - an initiative of the Centre for the Brazilian Tanning Industry (CICB) - and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to encourage leather exports.
Première Vision is highly regarded by designers and buyers from around the world - over 60 thousand people from 125 countries - because of its relevance in launching trends and the quality of its exhibitions selected through curatorship. It's a starting point for the development of shoe, clothing, and accessory collections, as Leticia Luft, manager of Brazilian Leather, explains. "Our presence is always anticipated at Première Vision. In addition to Brazil's consecutive participation in the last several years in both the February and September editions, we've recently had successful actions that strengthened our image and visitor curiosity". In last September's edition of Première Vision, Design na Pele (with special leather articles from Brazil) was prominently displayed in a privileged space and one Brazil's tanneries (Nova Kaeru) won a special award in the sustainability category from Smart Creation Prize.
In addition to the three Brazilian tannery booths, Brazil will also appear at Première Vision with a specific stand for the Leather Preview. The stand displays leathers that were created in anticipation of trends and was presented first hand in São Paulo in the last edition of Inspiramais. The Leather Preview is a business platform for Brazilian tanneries, as it shows off the creative and technical potential of hides from tanneries whether or not they are able to participate at specific events.
Best Brasil - Hall 3, E2
Curtume Rusan - Hall 3, E4
Nova Kaeru - Hall 3 - D1
Brazilian Leather - Hall 3, D3